Managed services provider rebrand
Managed services provider rebrand
Smart branding choices celebrate a company's can-do attitude and support effective web design strategy.
Duration
8 weeks
Client
Large MSP
Overview
Good design in marketing is less about decorating, and more about making a process easy and enticing. I think we did both for this large-scale managed services provider.
Brand & Web Refresh
Overview
Brand & Web Refresh
Good design in marketing is less about decorating, and more about making a process easy and enticing. I think we did both for this large-scale managed services provider.
The challenge
This managed services provider is loved by their current customers for the quality and breadth of their services, but their quiet visual brand failed to catch eyes when put up against the competition. Secondarily, speaking to a wide range of services meant their messaging was coming off unintentionally bland. You can tell from the starting point in the image below that there was room to create a clearer, more vibrant experience.
The challenge
This managed services provider is loved by their current customers for the quality and breadth of their services, but their quiet visual brand failed to catch eyes when put up against the competition. Secondarily, speaking to a wide range of services meant their messaging was coming off unintentionally bland. You can tell from the starting point in the image below that there was room to create a clearer, more vibrant experience.
The approach
I started the visual brand update process with a survey and interactive workshop for stakeholders at the client company. What’d we learn? What stood out over the competition was this company’s capable and personable staff. We wanted to celebrate the people, because the people made them easy and fun to work with. We crafted ideas about the visual language with that in mind. Along with that, we reorganized their website into service sub-categories to help turn “we do it all” into a well-organized set of directions guiding users quickly and easily toward their desired solutions.
The approach
I started the visual brand update process with a survey and interactive workshop for stakeholders at the client company. What’d we learn? What stood out over the competition was this company’s capable and personable staff. We wanted to celebrate the people, because the people made them easy and fun to work with. We crafted ideas about the visual language with that in mind. Along with that, we reorganized their website into service sub-categories to help turn “we do it all” into a well-organized set of directions guiding users quickly and easily toward their desired solutions.
The results
My team started the client’s dynamic new design direction with the reorganized launchpad website, and we’re excited to see the results as more materials are created and the data slowly rolls in. My expectation is that clear communication improved click-through rates and the navigation overhaul boosted conversions.
The results
My team started the client’s dynamic new design direction with the reorganized launchpad website, and we’re excited to see the results as more materials are created and the data slowly rolls in. My expectation is that clear communication improved click-through rates and the navigation overhaul boosted conversions.
Highlighting Design
Using the survey and workshop to get all parties involved was an indispensable step. Having everyone involved and communicating on the front end expedited decisions, prevented feedback volleyball, and created a shared interest in a high-quality final product.
Highlighting Design
Using the survey and workshop to get all parties involved was an indispensable step. Having everyone involved and communicating on the front end expedited decisions, prevented feedback volleyball, and created a shared interest in a high-quality final product.
Projects
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Projects
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Projects
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Tell me what you're building
Let's cut through the noise and bring real strategy to your project.
Setup an intro call
Tell me what you're building
Let's cut through the noise and bring real strategy to your project.
Setup an intro call
Tell me what you're building
Let's cut through the noise and bring real strategy to your project.